USe Cases
Different AI tools suit different types of marketing professionals because not everyone is doing the same job. A solo founder might need fast, all-in-one tools to create content and schedule posts. An in-house team may need collaborative platforms with workflow automation and brand controls. SEO specialists look for keyword-focused writing tools, while designers might want AI image or video generators. The tools that work for a creative lead won’t always fit a performance marketer. That’s why Gorf groups tools by role and goal, so you can skip the noise and find what actually helps you do your job better and faster.
Small Businesses
For small businesses, the best types of AI tools are those that save time, simplify tasks and deliver value without needing a full team to manage them.
Agencies
For agencies, the best types of AI tools are those that help scale output, manage multiple clients efficiently and deliver high-quality results under pressure.
Email Marketers
An email marketer should choose an AI tool based on how well it supports their specific goals, workflows and audience.
Social Media Managers
A social media manager should choose an AI tool based on what they need to manage, automate, or improve across different platforms.
In-house teams
In-house marketing teams should choose AI tools based on how well they fit the team’s structure, goals and workflow—not just what’s trending.
