For agencies, the best types of AI tools are those that help scale output, manage multiple clients efficiently and deliver high-quality results under pressure. Here’s what to look out for:
1AI content generators
Speed up copywriting for blogs, ads, websites and social media across different tones and industries.
2Visual creation tools
From image generation to video editing and branded templates, these tools help deliver standout creative at pace.
3Workflow automation platforms
Automate client onboarding, reporting, and campaign tasks to save time and reduce manual effort.
4Client reporting dashboards
Use AI to generate performance reports, surface insights and customise metrics for each client.
5AI chat and lead capture tools
Offer clients conversational marketing, lead gen or support tools that enhance their websites and free up their time.
6Research and strategy assistants
Speed up audience research, competitor analysis and campaign planning with tools that gather and summarise data quickly.
