A social media manager should choose an AI tool based on what they need to manage, automate, or improve across different platforms. Here’s how to narrow it down:
1Start with your goals
Are you trying to save time, increase engagement, grow followers, or manage more accounts with less effort? Knowing your top priorities helps you focus on the right kind of tool.
2Content generation or scheduling—or both?
Some tools help you write captions, generate hashtags or repurpose blog content into posts. Others focus on planning, posting, and reporting. Choose one that fits your current workflow.
3Look for smart scheduling features
The best tools don’t just queue content—they suggest optimal post times, fill gaps in your calendar, and even repurpose your top-performing posts.
4Check for analytics and reporting
Can the tool show what’s working, per platform? Can it group data by campaign or client? AI tools that offer insights—not just numbers—are a huge time-saver.
5How many brands or accounts are you managing?
If you’re juggling multiple clients or channels, look for tools with team collaboration, approval flows, and content libraries. Bonus if they support all the platforms you use (Instagram, LinkedIn, TikTok, etc.).
6AI extras worth having
- Caption writing
- Image or reel suggestions
- Hashtag generators
- Trend spotting
- Sentiment analysis
7Final tip from Gorf
Choose a tool that matches your day-to-day reality. Fancy features are great, but only if they actually save you time.
