What is the Gorf AI Visibility and Marketing Audit?
It’s a practical review of how visible and understandable your business is to both people and AI systems. We audit your website, content, messaging and visibility basics, then give you a clear, prioritised 90-day action plan.
Why does AI visibility matter now?
AI tools are already reading and summarising websites. If your site isn’t clear or well structured, you may not show up when people use AI search, chat tools or recommendations to find services like yours.
Who is the AI audit for?
It’s for small businesses, founders and teams who want clarity and direction. It’s especially useful if your marketing feels busy but results are unclear, or you suspect your website should be performing better than it is.
What does the AI audit cover?
We review your website, content, social presence, messaging, lead capture, email basics and SEO fundamentals. The aim is to identify what’s working, what’s holding you back, and what to fix first.
What do we get at the end of the AI Audit?
You receive a written report, usually 10 to 20 pages, including what’s working, what’s not, quick wins and a focused 90-day plan. There’s also an optional follow-up call to walk through it.
How long does the AI Audit take?
It starts with a 60 to 90 minute discovery call. After that, we carry out the audit and deliver the report, usually within an agreed timeframe based on scope.
What’s the price of an AI Audit?
Pricing is typically £350 to £1,000, depending on business size and complexity.
Do we need to be technical to use the audit?
No. The report is written in plain English with clear priorities. If you have a developer or team, we can also include technical recommendations they can action.
Is this just SEO?
No. SEO is part of it, but AI visibility is broader. It includes clarity, structure, consistency, question coverage and whether AI can accurately understand and summarise what you do.
Can you audit a WordPress website?
Yes. Most of the audit work is platform-agnostic, but WordPress sites often have common issues around structure, headings, internal linking and metadata, which we can identify quickly.
What exactly is Content Engine Setup?
It’s a done-with-you service where we build a repeatable, AI assisted content system for your business. You’ll leave with a defined brand voice, clear content pillars, a 30 or 60 day content calendar, and ready-to-use workflows for LinkedIn, emails, blogs and repurposing. We set it all up inside your tools so it’s easy to run every week.
How long does Content Engine Setup take and what do you need from us?
The setup takes four to six weeks. We’ll need a few things from you along the way: access to existing content (if you have it), a bit of context on your audience and offers, and time for a handful of working sessions. Most clients spend a couple of hours per week during the setup, then less once it’s running.
Do you create the content for us?
This service is focused on building the system rather than acting as your content team. That said, you’ll come away with a full calendar and workflows that make content creation much quicker. If you want us to help create or manage content after the setup, we can talk about ongoing support options.
Will the Content Engine work if we don’t have much content already?
Yes. In fact, it can be easier. We’ll build pillars and themes based on your expertise, audience needs and business goals, then create workflows that help you generate strong content consistently. If you do have existing content, we’ll use it to speed things up and repurpose what’s already working.
What tools do you set up The Content Engine in?
Whatever you already use, we’re flexible. The goal is to make this fit into your existing workflow, not force you into a new platform.
What is AEO and why does it matter?
AEO stands for Answer Engine Optimisation. It focuses on making your business the answer AI tools give when people ask questions, rather than just helping you rank in search results.
How is AEO different from SEO?
SEO helps people find your website through search engines. AEO helps AI understand, trust and recommend your business directly in its responses.
Why is AI replacing search?
People are increasingly using AI to research, compare and get recommendations. AI gives faster answers and does not require users to click through multiple results.
Who is AEO for?
AEO is for any business that relies on being discovered, compared or recommended. It is especially important for service businesses, experts and B2B brands.
Do I still need SEO if I do AEO?
Yes. SEO still matters, but it is no longer enough on its own. AEO focuses on AI visibility, which is becoming the deciding factor.
Is Gorf an AI writing tool?
No. Gorf is not just about generating content. It combines AI with human-led strategy to improve clarity, authority and understanding.
How long does it take to see results?
AEO improvements build over time as AI systems update their understanding. Many clients see clearer and more accurate AI responses within weeks.
What is the goal of working with Gorf?
The goal is not more content or higher rankings. Gorf helps you become the answer when people ask AI the questions that matter to your business.
