AI Tools for Campaign Management (2025)
1. Salesforce Marketing Cloud (with AI/autonomous agents)
A comprehensive marketing platform built for complex campaign workflows. It combines predictive analytics, real-time insights, dynamic personalisation, and autonomous AI agents that monitor campaigns, follow up on leads, and optimise outreach automatically.
2. ActiveCampaign
An all-in-one platform that blends marketing automation, CRM, and campaign management. AI features include content personalisation, automated workflows, and seamless campaign orchestration across email, SMS, and social channels.
3. Omneky
A dedicated AI-driven campaign management platform. It generates and tests ad creatives, launches omnichannel campaigns across Meta, Google, TikTok and more—all from one dashboard. It’s purpose-built for creative automation and performance optimisation.
4. MoEngage
A customer engagement platform with strong marketing automation at its core. It offers AI-driven personalisation, analytics, and campaign workflows across mobile and web channels—ideal for data-driven initiatives.
5. Gupshup (AI Campaign Co‑Pilot)
A conversational AI platform with an agentic “Campaign Co‑Pilot” that automates multi-channel messaging, conversational flows, and campaign execution—particularly strong for instant engagement and chat-oriented campaigns.
6. Cloud Campaign
Designed for agencies and social media teams, this tool automates multi-account content scheduling with AI-generated captions, asset management, approval workflows, and seamless integration with tools like Canva and Zapier.
7. Zapier
While not a campaign manager in itself, Zapier enables AI‑powered workflow automation across various marketing tools. It lets you trigger campaign actions (email, social, analytics) automatically, helpful for lightweight or modular campaign architectures.
8. HubSpot
A robust all-in-one platform that combines marketing, sales, and service. Its AI underpins lead scoring, content personalisation, campaign tracking, and automation, making it highly effective for managing end-to-end marketing campaigns.
9. Others Noteworthy for Campaign-Related AI
- Adverity – Streamlines campaign analytics by pulling in marketing data from multiple sources.
- Aicarma – Offers AI-powered visibility tracking to measure campaign impact.
- CRM Creatio – Focuses on AI-enhanced audience segmentation for campaign targeting.
- Wrike – Project and campaign automation platform, useful for workflow management across campaign tasks.
Which Tool Fits Your Needs?
| Scenario | Recommended Tools |
|---|---|
| Complex, enterprise-level campaigns | Salesforce Marketing Cloud |
| Smaller teams focused on sales/automation | ActiveCampaign, HubSpot |
| Creative ad generation & omnichannel rollout | Omneky |
| Data-led mobile/web campaigns | MoEngage |
| Conversational and chat-based campaigns | Gupshup (AI Campaign Co‑Pilot) |
| Agency social media publishing | Cloud Campaign |
| Custom workflow automation | Zapier |
| Campaign performance and analytics | Adverity, CRM Creatio, Wrike |
gorf's top five
Canva
Designs.ai
ImagineArt
Designhill
Pixlr
| Criteria | Voluum | Everflow | Post Affiliate Pro | Refersion | Tapfiliate |
|---|---|---|---|---|---|
| Ease of Use | ⭐⭐⭐⭐☆ - Clean UI; clear dashboards, moderate learning curve | ⭐⭐⭐⭐☆ - Polished interface, setup wizards | ⭐⭐⭐☆☆ - Older UI; powerful but less intuitive | ⭐⭐⭐⭐☆ - Modern, intuitive UI | ⭐⭐⭐⭐☆ - Very straightforward onboarding |
| Speed (Campaign Setup) | ⭐⭐⭐⭐☆ - Fast campaign deployment, bulk tools | ⭐⭐⭐⭐☆ - Quick setup with templates | ⭐⭐⭐☆☆ - Setup takes longer; more manual config | ⭐⭐⭐⭐☆ - Fast to launch affiliate campaigns | ⭐⭐⭐⭐☆ - Quick to get campaigns live |
| Campaign Tracking Depth | ⭐⭐⭐⭐⭐ - Advanced tracking, attribution, A/B testing | ⭐⭐⭐⭐⭐ - Granular real-time analytics & fraud detection | ⭐⭐⭐⭐☆ - Multi-level tracking, commission structures | ⭐⭐⭐⭐☆ - Good tracking & conversions reporting | ⭐⭐⭐⭐☆ - Solid affiliate performance tracking |
| AI / Automation Features | ⭐⭐⭐⭐☆ - AI-driven optimization rules | ⭐⭐⭐⭐☆ - Automated alerts & smart routing | ⭐⭐☆☆☆ - Mostly manual; basic automation | ⭐⭐⭐⭐☆ - Automated onboarding, payouts | ⭐⭐⭐⭐☆ - Automation workflows for rewards/payouts |
| Integrations / Ecosystem | ⭐⭐⭐⭐☆ - Integrates with major ad networks & CRMs | ⭐⭐⭐⭐⭐ - Wide integrations: CRMs, ecom, BI | ⭐⭐⭐⭐☆ - Many payment & CMS integrations | ⭐⭐⭐⭐☆ - Strong e-commerce integrations | ⭐⭐⭐⭐☆ - Integrates with Shopify, Stripe, Zapier |
| Collaboration / Team Features | ⭐⭐⭐⭐☆ - Team roles, permissions | ⭐⭐⭐⭐⭐ - Multi-role support, white-labelling | ⭐⭐⭐⭐☆ - Multiple user accounts | ⭐⭐⭐⭐☆ - Team dashboards | ⭐⭐⭐⭐☆ - Multi-user access, client portals |
| Reporting & Analytics | ⭐⭐⭐⭐⭐ - Very advanced reports & visualization | ⭐⭐⭐⭐⭐ - Deep dashboards, custom KPIs | ⭐⭐⭐⭐☆ - Comprehensive reports | ⭐⭐⭐⭐☆ - Performance and revenue analytics | ⭐⭐⭐⭐☆ - Conversion & payout reports |
| Cost Efficiency | ⭐⭐☆☆☆ - Premium pricing for high-traffic users | ⭐⭐☆☆☆ - Enterprise-focused pricing | ⭐⭐⭐⭐☆ - Flexible plans, one-time licence available | ⭐⭐⭐⭐☆ - Good value for e-commerce brands | ⭐⭐⭐⭐☆ - Mid-range monthly pricing |
| Best Use-Cases | Performance marketers, affiliate agencies, ad campaign managers | Large affiliate networks, influencer & partner programs | Affiliate networks needing complex structures | Ecommerce brands building affiliate/influencer programs | SaaS or startups running referral/affiliate campaigns |
