AI tools now read and recommend websites across search and chat platforms. If your WordPress site isn’t clear or well structured, AI will struggle to surface it. The good news is you don’t need a rebuild. A few simple changes can make a big difference.
Make your homepage clear
If AI can’t quickly understand what you do, it won’t recommend you. Make your main message obvious.
• Use a clear H1 that says what you offer
• Add a short subheading explaining who it’s for
• Avoid vague or clever taglines
Use proper heading structure
AI relies on headings to understand your content.
• One H1 per page
• H2 for main sections
• H3 for sub-sections
• Don’t use bold text instead of headings
Write for questions, not keywords
AI is built around intent and questions, not keyword stuffing.
• Add simple FAQs to key pages
• Write blog posts that answer real customer questions
• Use question-style headings where it makes sense
Keep internal linking simple
AI learns about your site by following links.
• Link related pages and posts together
• Use descriptive link text, not “click here”
• Make sure key pages are easy to find from your menu
Add basic schema and metadata
Schema helps AI understand what your content actually is.
• Use an SEO plugin like Rank Math or Yoast
• Set clear page titles and meta descriptions
• Add Organisation, Article and FAQ schema where relevant
Final thought
Improving AI visibility is about clarity and structure, not tricks. If your site is easy for humans to understand, AI will usually follow.
Want help improving your AI visibility?
At Gorf, we run AI-powered visibility and marketing audits that show you what’s working, what’s holding you back and what to fix first, with a clear 90-day plan to follow.
